The new anders

How do you promote Europe’s leading wellbeing and medical health resort, which is unveiling new dimensions of luxury? «The new anders» is the powerful answer to this question. The concept connects the new hotel world with the warm, healing thermal water from the Tamina Gorge, the outstanding benefit of the resort. A visually stunning international campaign that sweeps the viewer into a new world of being. Lavishly produced for print, out-of-home, online and film advertising.